How RevCoach Was Born: From Personal Frustration to a Coaching Breakthrough
When I stepped into the role of Vice President of Church Planting for Converge MSC, I had big goals. I wanted to deploy a wave of new church planters and give each one the support they needed to thrive. And like many leaders stepping into a new role, I assumed I would naturally be great at coaching them.
I wasn’t.
Within a few months I found myself missing meetings, forgetting what we had already discussed, scrambling to prepare, and offering advice that wasn’t even relevant to their real challenges. It was embarrassing. I was supposed to be the one helping them start and lead churches. Instead, I was spread thin, disorganized, and unintentionally letting them down.
It wasn’t a passion problem. It was a systems problem.
The Turning Point
My first attempt at fixing things was a patchwork of Google Docs and Google Sheets. That helped for a while, but as the number of planters increased, even that collapsed under the weight. Notes scattered everywhere, no consistency, and coaching that lacked direction.
Finally, it dawned on me:
What if I could build a simple system that handled the organization, so I could focus on actually coaching?
That idea turned into a sketch, then a rough prototype, then a real software tool I used secretly behind the scenes just to survive my coaching load. And that was the beginning of RevCoach.
A Coaching Framework That Works Everywhere
RevCoach is built around a simple but powerful cycle:
Prepare → Connect → Clarify → Commit
This model reinforces non-directive coaching — meaning the coach doesn’t bring all the answers. Instead, the coach draws out the coachee’s real needs, challenges, and opportunities, helping them identify meaningful action steps and commit to follow-through.
It works because it creates a consistent, predictable structure for every session while still allowing coaching to be deeply personalized.
The Tool That Changed Everything
Once I created the system for myself, I handed it to volunteer coaches and realized something important:
Coaching doesn’t scale.
Coaching systems do.
RevCoach tracks action items with due dates, sends email reminders, archives completed tasks, and includes goal-setting modules to keep the big picture in mind. Coaches can prepare questions ahead of time. Coachees can answer them before the session. We showed up to every conversation focused, prepared, and effective.
Maybe I wasn’t as bad of a coach as I thought. I just needed the right tool to leverage my coaching.
Why RevCoach Works for Anyone
Here’s what makes RevCoach different: it focuses on the coaching process and system, not content. That means it works for coaching church planters, pastors, nonprofit leaders, or honestly, anyone who needs structured support and accountability.
Coachees can track weekly metrics,, access their coaching journal, session notes, and action items, and download everything with one click. Today, thousands of ministry coaches across multiple networks and denominations use RevCoach. What began as a desperate attempt to get organized has become a tool that helps coaches everywhere do what they do best: listen well, ask great questions, and help people move forward.
The Lesson I Learned
Sometimes our greatest tools come from our deepest struggles. I didn’t build RevCoach because I was an amazing coach. I built it because I wasn’t. And in solving my own problem, I discovered something that could help thousands of others do the same.
If you’re a coach who feels scattered, overwhelmed, or struggling to keep track of your coaching relationships, you’re not alone. You’re exactly where I was. And maybe, just maybe, the tool I built for myself can help you too.
Ready to Try It?
Register for a free demo and get instant access to the full RevCoach platform. Always completely free for any ConvergeMSC pastor or leader so email me for the coupon code.
Great coaching isn’t about having all the answers. It’s about creating the space for others to discover theirs.
